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In May, the Company announced the completion of the Cooperation Agreement and a subsidiary, Xinhua News Media Limited, has been set up to develop the business of publicly broadcasting information and advertisements on indoors or outdoors television screens.

The change of the English name of the Company to "Xinhua News Media Holdings Limited" and the adoption of the Chinese name of "新華通訊頻媒控股有限公司" has become effective on 24 May 2011.
In November, Lo's Enviro-Pro Holdings Limited announced that the Company has entered into the Cooperation Agreement to set up a Media Subsidiary with Xinhua News Agency Asia-Pacific Regional Bureau Limited for developing the Television Screen Broadcast Business.